French

Ministry Updates

August 2009 In 2008 the Media Research Institute conducted a major field study to evaluate the impact of Words of Hope’s broadcasting partnership with the Evangelical Church of the Republic of Niger (EERN). Research results indicate that radio is by far the most important means of mass communication. Listening to radio is a favorite way for people to learn new information. About 30% of respondents had heard the Words of Hope French program. Although this is lower than the 63% who had heard the Hausa programs, this is not surprising given that French is mainly spoken by highly educated people – the target audience for this program. Of those who had heard it, over 70% thought it was “good” or “excellent.”

Febuary 2009 Today we are in a situation where almost everybody has a radio and listens to it. It is through the radio that we can reach our people. People are very reluctant, even have fear to enter the church. If they have a radio in their house, without fear of anyone watching or knowing, they can listen and hear the message.