January 2008 - Research Matters

If you were a northern Ugandan woman, where would you ? nd information about important health issues? If you were a man in southern Sudan, where would you turn for advice on living your life? The answer in both cases might surprise you. Reliable data recently gathered by Words of HOPE’s new Media Research Institute (MRI) indicates that the primary information source throughout East Africa is neither newspaper nor television, but radio.

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